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Frequently Asked Questions

Why are you better than other tracking solutions?

FirstParty is built for your clients and designed for your agency.

Most tracking solutions are "plug-and-play". They aren't flexible with your client's business model, they don't use real 1st-party cookies, and if you stop paying, you lose all of your tracking.

We do the exact opposite. We build your entire setup for you, personalize it to your client's business, help you leverage real server-side data, and let you own your tracking forever.

We don't think you should have to choose between figuring out conversion tracking by yourself or paying a ridiculous monthly subscription. That's all.

How does the technology work?

Traditional tracking relies on client-side pixels and third-party cookies that live in the user's browser. Because of browser privacy restrictions (like Safari’s ITP), iOS changes, and browsers deliberately blocking third-party cookies, your tracking pixels are regularly blocked from ever firing.

This leads to your agency underreporting conversions by 20-70% every month.

We create tracking systems that bypass these limitations by implementing 1st-party cookies on your client's website using a server.

This means your client's domain (ex. "xyz.com") is now the "owner" of the cookies/pixels on their site, rather than "google" or "facebook" or "tiktok".

Because of this, when browsers like Safari or other blockers scan your site, they no longer see cookies that belong to a "3rd-party", but instead belong to your client.

This helps you place more cookies, track users for far longer, and send far more data back to ad platforms for attribution and optimization.

Can we white-label this service for our clients?

Yes. FirstParty is designed to operate as a behind-the-scenes partner.

Not only can you white-label us for fulfillment, but we also provide your agency and account leads with case studies, educational materials, sales scripts, and tools to learn about server-side and become more effective at selling to your clients.

We're also happy to get on a call with you and your client to answer any questions and speak to them directly.

What kind of results can I expect for my clients?

On average, our agency partners see:

1. A 15-20% increase in reported ad revenue and ROAS after 14 days
2. A 10-20% decrease in cost per acquisition after 14 days
3. Increases in reported ad revenue and ROAS of 20-70% after 30 days

Improvements vary by client based on their ad spend, conversion, volume, business model, and sales cycle.

We see the greatest improvements from clients who spend heavily on ads, have website visitors that take over 2-3 days to convert, or drive a high volume of traffic to their website.

Examples:

1. One agency client who sells baby's clothing on Shopify saw a $200,000 increase (+70% ROAS) in reported ad revenue on Facebook after just 14 days using FirstParty. They spend about $10k/day, and were previously relying on the Facebook/Instagram channel app within Shopify to report purchases.
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2. Another agency client who gets leads for a nursing program saw a 30% improvement in leads on Google and Facebook within a week after launching their system. They get around 60k users per month and spend around $5k/day on ads.

3. Another agency helps a client sell custom chef's knives. Spending only $200/day, they saw an extra $10,000 in added Google Ads revenue (30% better ROAS) within a month of launching their new system. This client has a longer sales cycle due to selling expensive products, and many purchases were previously going unseen due to short cookie lifespans.

4. A fourth agency client sells construction equipment on Magento (Adobe Commerce) reported $230k, more than double the ad revenue their old Purchase event captured in Facebook, in a 2-week span. They spent around $11k and saw their ROAS double.

5. One more example, a fifth agency client who sells testosterone saw a 40% increase in scheduled calls attributed to Google and Facebook using a FirstParty setup. The client was spending $100/day and using Typeform + Calendly in their funnel. Poor tracking was causing many leads to get reported as "Direct".

Does my agency need to hire a developer or tracking expert to use FirstParty?

No.

No more Upwork hires, or asking your dev team to figure this out by themselves.

We handle your entire tracking setup and know exactly what is needed to deliver industry-leading accuracy.

If your client's website is custom, and our changes require a developer to get involved, we will give them precise instructions on exactly what is needed to ensure we can set up tracking.
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Otherwise, we will work completely independently of your team to set this up in the background. We will also be in communication with you the entire time so that you are aware of what's being updated and any ways in which it may impact your work in the meantime.

How can my agency generate new revenue with FirstParty?

FirstParty creates a high-margin revenue stream for your agency in three ways:
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1. Upsell. You can sell implementations to your existing clients at a fixed price. We will give you tools, sales scripts and educational materials to help you sell, but we also offer free conversion checkups that come with a Loom that will walk through your client's tracking shortcomings to help facilitate a sale.

One of our agency partners generated over $25k in just one month by selling setups to their existing book of business. You can learn about how they did it by downloading the case study at the top of this page.
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2. Premium Onboarding. You can package FirstParty as part of a premium, higher-tier retainer or an "onboarding fee".

Another agency generated an additional $14k in onboarding revenue by selling a "complete tracking overhaul" to their clients that promised 1st-party accuracy on day one. They white-labeled us for fulfillment and delivered results to their clients on day one, literally.
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3. A Lead Magnet Only Your Agency Can Offer. Some of our larger agency partners are willing to pay for a FirstParty setup themselves get their foot in the door with a huge lead.

One of our partners turned a $4k setup fee into a $100k retainer because they provided unique value to a massive client before any contracts were signed. They promised the client better ad performance without any campaign changes, free of charge. How they did it? FirstParty.

What platforms and CRM systems do you support?

All of them.

We build systems that fit your client's specific business model, no matter how fragmented their tech stack is.

Ad platforms we support: Google Ads, Meta Ads, TikTok Ads, Microsoft/Bing Ads, X Ads, Snapchat Ads, Reddit Ads, LinkedIn Ads, Amazon Ads, Klaviyo, and many more.

CMS tools we support: WordPress, Webflow, Framer, SquareSpace, Wix, GoDaddy, custom-coded, and many more.

As long as your client runs ads and has a website, we will develop an effective way to track conversions, both online and offline. We will also provide recommendations / changes that improve your conversion visibility if you heavily rely on iFrames, thank you pages, or conversions on external domains that are out of your control.

Can you track offline conversions or CRM data?

Yes.

We connect form submissions, phone calls, lifecycle changes, closed deals, and cash collected from CRMs back to ad platforms as offline conversions. This allows your media buyers to optimize for real business outcomes beyond initial leads like SQL's, MQL's, and Customers.

How long does the setup take, and what is the process?

Our entire business model is built around you doing no work.

Before: We will do a complete conversion checkup of your client's ad accounts and platforms. We can deliver this in the form of a Loom within one day of you giving us platform access, or go through these issues on a call with you.

During: Once you approve a setup, we will build, test, and launch your new 1st-party tracking system in 3 days.

After: We offer full 30-day post-launch support on each of your setups. We will monitor conversion performance and tracking to verify improvements, and make any changes if needed. We will also be available for questions during this time at no extra charge.

Who owns the tracking system and the data?

You own the entire tracking sytem. Or your client. Up to you.

Most tracking softwares "rent" you a setup, and when you stop paying monthly, they take it away and you're left with nothing.

After we launch your system, it belongs entirely to you, or your client. Some agencies want to "own" the setup as a perk of the client working with them, others want their client to own it. It depends on your agency and your client.

"Owning" your setup includes the dedicated server, the tracking containers we create, the subdomain, and the 1st-party data itself.

The server has a monthly cost that typically ranges from $50-$100 depending on your client's conversion volume. In our experience, whoever owns the setup is happy to pay this once they see the drastic improvements in their tracking. And in comparison to other tracking softwares, it's far lower.

Can you track offline conversions or CRM data?

Yes. We connect forms, phone calls, and closed revenue from CRMs back to ad platforms as offline conversions. This allows your media buyers to optimize for real business outcomes (like Sales Qualified Leads or actual closed sales) rather than vanity metrics.