Tracking that
Turn lost customer data into revenue
in just 7 days with real server-side tracking.
Trusted by 100's of Businesses
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Your ads are running on empty
Your tracking setup is missing 20-50% of your conversions every single week. Here’s why:
over half of shoppers block ad tracking by default
browsers block you from tracking potential customers after just 1 day
untracked purchasers can't be used for optimization
You’re paying $$$ to get back $
Ad platforms can’t find you more customers if you don’t tell them who’s already buying. That puts you behind.
Tracking that actually tracks
Beat browser and cookie blockers seamlessly
Give ad platforms full conversion visibility no matter where your users shop
Real server-side tracking systems that lowers CAC, increases ROAS, boosts ad ROI, enriches data, remembers users, optimizes ad platforms, recovers revenue, scales ads, saves ad dollars, you can trust, and more...
Turn tracking into a revenue stream, not a liability
Track on the cutting edge
FirstParty turns raw event data into AI-ready signals for ad targeting + optimization.
First-party tracking
We auto-provision a custom tracking server that places cookies, tracks events, and routes to CAPI's
AI-ready signals
Events are enriched with additional data points like IP address, click identifiers, and user data to optimize algorithmic delivery
Event deduplication
Web and server events are stitched together with dedup IDs for higher EMQ scores and accurate attribution
Identity Recovery
FirstParty remembers users after browsers delete cookies to uphold attribution and data quality
Dedicated Founder Support
Get real-time support for your system on Slack with co-founders Jacob and Parker
Power Ups
Coming SoonTrack new vs returning customers, extend cookie lifetimes, and more with custom add-ons
Go live in 5
Pick your integrations
Choose where to send your data - Meta CAPI, Google Ads, GA4, TikTok, and more.
Meta
Google AdsConnect to your server
Add DNS records to connect to your dedicated server.
Monitor in real time
We personally review your tracking before production to ensure accuracy. Monitor your system from your dashboard
Plug into every channel, server-side
1-Click IntegrationConnect FirstParty with Meta to improve event accuracy, reduce data loss, and optimize campaign attribution.
1-Click IntegrationConnect FirstParty with Google Ads to improve conversion accuracy, optimize bidding, and improve audience targeting.
1-Click IntegrationConnect FirstParty with GA4 to ensure accurate measurement, server-side tracking, and reliable analytics.
Upon RequestConnect FirstParty with Klaviyo to enrich customer profiles, sync server-side events, and improve email and SMS attribution.
Upon RequestConnect FirstParty with OpenAI to track AI-driven conversions and optimize assistant referrals.
Upon RequestConnect FirstParty with TikTok to improve event accuracy, optimize ad delivery, and grow audience targeting.
Upon RequestConnect FirstParty with LinkedIn to improve B2B conversion tracking, optimize bidding, and enhance audience targeting.
Upon RequestConnect FirstParty with Reddit to improve event accuracy, reduce data loss, and optimize campaign attribution.
Upon RequestConnect FirstParty with Pinterest to improve conversion accuracy, optimize bidding, and reach engaged shoppers.
Upon RequestConnect FirstParty with Snapchat to drive results with younger audiences and improve event accuracy.
The party nobody wants to leave
“FirstParty recovered 30% of our client's purchase events in the first week. Their CPA on Meta dropped 15% before we touched a single campaign.”
No setup fee. No percentages. One plan for all your tracking.
For brands & agencies whos clients are using Shopify
- True first-party, server-side tracking
- Meta, Google Ads, and GA4 integrations
- 99% conversion accuracy
- Increased cookie lifetimes
- AI ad algorithm enrichment
- 5 minute setup
- Every system reviewed before deployment
- Dedicated 24/7 Founder support
- Cancel anytime at no cost
Built for non-Shopify stacks, lead-gen funnels, and agencies running many clients. Pricing scales with funnel complexity and client volume. Tell us about your stack and we'll get you the best data in advertising
These are some common questions we get
The party that never ends
Two bestfriends, over $1 billion tracked, hundreds of happy clients.