The #1 Ad Tracking Solution For Agencies

Get Your Clients
20% More Ad Revenue
with $0 Extra Spend

Tired of clients thinking your ads don't work? Your agency isn't the problem. Your conversion tracking is. Watch below to find out why.

Get Our 8-Figure Agency Case Study
Trusted by 8-figure agencies & 9-figure brands worldwide

Performance Isn't Your Problem.
Measurement Is.

Bad tracking hurts your agency at every level, every month. Here's how:

Conversions you can't see

Every month, your agency loses 20-70% of the conversions you create for clients to bad tracking.

Results you can't prove

Missing conversions means clients never see how much revenue you actually drive for their business.

Clients that won't stay

When you can't prove results, clients can't trust you. Keeping them on board gets more difficult.

Ads that never scale

And if they do stay? Your ads keep spending more and converting less because they lack data on what really works.

The New Approach to Tracking

No more janky integrations. No more copy-paste pixels. No more expensive monthly subscriptions.

Done For You

And no more YouTube tutorials or Upwork hires. Tell us what you want tracked, where you want it sent, and your job is done.

New Project Intake Form
Which client needs FirstParty tracking?
FirstParty
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Designed for Your Client

Every client is different. Personalized tracking setups help you measure what matters, no matter which platforms and tools your clients use.

What We Work With
Google Tag Manager
Shopify
WooCommerce
BigCommerce
Custom Platform
Google Analytics 4
Hyros
Triple Whale
HubSpot
Hubspot
Salesforce
Close
API
Calendly
Typeform
Zapier
+ and many more
Numbers that Make Sense

3rd-party cookies and Safari ITP are ruining your ad results. We use 1st-party tracking to get you numbers that match your hard work.

Ad Platforms
Meta
53% better ROAS
47% more event capture
99% accurate data  
Azure
22% lower CPA
image/svg+xml
36% extra attribution
OpenAI
Coming Soon
+ and many more
1 0 1
The Best Data in Advertising

Ad platforms run on AI now. Sending 1st-party data from every session means your ads spend less time learning and more time converting.

See How This New Approach Helps You
2025

Over $150M Ad Revenue Tracked for Agency Clients

$150M+
additional ad revenue tracked
Agency Advantages

Turn Tracking into
Agency Profit

REVENUE
Top of funnel lead magnet
Cross-sell your current clients
Charge higher retainers
Meet Your Next Revenue Stream

Great data is what drives agency growth. FirstParty helps you create more leads, adds new revenue from existing clients, and improves client retention.

RESULTS
50% Better ROAS
200%+ Ad Revenue
Lower Client Churn
Guaranteed Better Client Results

We make you look like the genius you are. We help you track more customers, more reliably, and send that data back to ad platforms to get you better results every day.

ADVANTAGES
Market Differentiator
Cutting edge tracking tech
Built-in fulfillment
Your Competitive Advantage

"Why isn't our current agency doing this?"

FirstParty helps you stand out from the competition, own an underserved marketing niche, and create actionable results for new clients on day one.

How It Works

How FirstParty Works

1
Select a Client

Choose a client whose ad results don't align with overall performance. Here are 3 easy identifiers.

2
Conversion Checkup

We audit every tool, platform and pixel your client uses to identify where you're losing conversions and results.

3
Sell with Ease

We give you resources, scripts and training to help get your client onboard with investing in premier tracking.

4
Build and Launch

We launch your client's new tracking system in just 3 days with industry-leading accuracy and personalization.

5
Immediate Client Results

Most clients see 10-15% better ad results within 2-3 days, and as much as 70% after 2 weeks.

6
30-Day Complete Support

We monitor your system for a full month after launch to ensure it's delivering improved data.

How an 8-Figure Marketing Agency Used FirstParty to Get 10 Clients 30% Better Ad Results, Add $30k in New Agency Revenue, and Become an Authority on Data - All in One Month

Why Agencies go FirstParty

Amie Waltzer, CMO at Pirate Labs

FirstParty was a life saver for our agency! They implemented their server-side tracking for our clients, which allowed us to show better performance and efficiencies on ad efforts almost immediately. They work super quickly, are incredibly responsive, and easy to work with. I highly recommend working with FirstParty for technical implementations!

Steve Cozzolongo, CMO at Digital Position

FirstParty tracking should be implemented on every single website running paid ads. It gives you much more visibility into the true performance of your acquisition efforts.

Frequently Asked Questions

Why are you better than other tracking solutions?
How does the technology work?
Can we white-label this service for our clients?
What kind of results can I expect for my clients?
Does my agency need to hire a developer or tracking expert to use FirstParty?
How can my agency generate new revenue with FirstParty?
What platforms and CRM systems do you support?
Can you track offline conversions or CRM data?
How long does the setup take, and what is the process?
Who owns the tracking system and the data?
Can you track offline conversions or CRM data?